Data Quality Audit
Data Quality and Governance Audit
Measure reliability of your GA4 setup with governance checks for long-term analytics health.
Run this audit for free
Paste your URL and get instant results. No account needed for the free scan.
What We Check
- Property and stream configuration sanity
- Internal traffic and bot filtering posture
- Retention and reporting identity settings
- Conversion setup completeness and value quality
- Operational governance and ownership signals
Common Issues We Find
- Internal traffic contaminating conversion reports
- No documented owners for critical events
- Conversion events configured without value context
- Settings drift after site or app redesigns
- No recurring QA process after launches
Why This Matters
Analytics is only useful when teams trust it; governance and QA discipline prevent recurring reporting regressions.
Free Scan vs Deep Audit
FreeInstant
HTML-based scan. No Google account needed. Results in seconds.
- Core setup and configuration heuristic checks
- Basic conversion setup health scan
- Signal-level quality risk snapshot
- Initial governance maturity score
Deep AuditPro
Connects to your GA4 via Google OAuth. Pulls real data for accurate analysis.
- Property-level quality scoring across dimensions
- Configuration and conversion policy review
- Recurring QA checklist aligned to release cycles
- Executive summary with priority-ranked fixes
Other Audit Types
GTM and Tag Implementation Audit
Validate your Google Tag Manager setup, tag firing logic, and dataLayer hygiene.
Consent Mode and Privacy Audit
Assess Consent Mode v2 implementation quality and likely reporting loss from consent gaps.
Ecommerce Tracking Audit
Verify GA4 ecommerce event coverage from product view to purchase with value integrity checks.