E-commerce Tracking Audit
Validate your GA4 enhanced ecommerce implementation. Check the full purchase funnel from product impressions to transactions.
Run this audit for free
Paste your URL and get instant results. No account needed for the free scan.
What We Check
- view_item_list detection on category pages
- view_item on product detail pages
- add_to_cart and remove_from_cart events
- begin_checkout event with cart contents
- add_shipping_info and add_payment_info steps
- purchase event with transaction_id and value
- Item schema validation (item_id, item_name, price)
- Currency consistency check
- Refund event tracking
Common Issues We Find
- Purchase event firing with missing value or currency
- Duplicate transactions (no deduplication logic)
- Inconsistent item_id across funnel events
- Missing checkout step events (invisible funnel)
- Ecommerce object not cleared between pushes
Why This Matters
Broken ecommerce tracking means your revenue data in GA4 is wrong. This corrupts ROAS calculations, product performance reports, and Google Ads Smart Bidding optimization.
Free Scan vs Deep Audit
HTML-based scan. No Google account needed. Results in seconds.
- Ecommerce event detection in page source
- Purchase event presence check
- DataLayer ecommerce object scan
Connects to your GA4 via Google OAuth. Pulls real data for accurate analysis.
- Full funnel event validation (view → purchase)
- Item parameter completeness audit
- Revenue accuracy cross-check
- Transaction deduplication verification
- Checkout funnel drop-off analysis
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Consent Mode Audit
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Event Tracking Audit
Audit your GA4 event implementation. Check recommended events, custom events, parameter configuration, and event naming hygiene.