Event Audit
Event Taxonomy and Quality Audit
Review event naming, coverage, and parameter quality to improve report reliability.
Run this audit for free
Paste your URL and get instant results. No account needed for the free scan.
What We Check
- Automatic vs custom event balance
- Naming convention consistency
- Core journey event completeness
- Event parameter quality and cardinality risk
- Conversion candidate identification
Common Issues We Find
- Overlapping events with near-duplicate names
- Important journey steps tracked only as page views
- Missing parameters needed for segmentation
- Event names changing across releases
- No governance for new tracking requests
Why This Matters
A clean event taxonomy keeps analysis fast and comparable across teams, campaigns, and time periods.
Free Scan vs Deep Audit
FreeInstant
HTML-based scan. No Google account needed. Results in seconds.
- Surface-level event naming scan
- Presence check for key recommended events
- Duplicate-name heuristic detection
- Basic conversion-readiness score
Deep AuditPro
Connects to your GA4 via Google OAuth. Pulls real data for accurate analysis.
- Event inventory and taxonomy mapping
- Parameter-level completeness analysis
- Journey-aligned event gap analysis
- Governance-ready naming and instrumentation plan
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Ecommerce Tracking Audit
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