Question 1

What is a GA4 audit?

Accepted Answer

A GA4 audit is a comprehensive review of your Google Analytics 4 implementation. It checks your tracking tags, event configuration, conversion setup, consent mode, data quality, and more. GA4 Audit AI automates this process using AI to generate a professional audit report in 60 seconds.

Question 2

How do I audit my Google Analytics 4 setup?

Accepted Answer

You can audit your GA4 setup by entering your website URL at ga4audit.ai. Our AI engine scans your HTML source for GA4 tags, GTM containers, dataLayer events, and consent mode. For a deeper audit, connect your Google account to pull real GA4 data.

Question 3

How much does GA4 Audit AI cost?

Accepted Answer

GA4 Audit AI is $20/month for full access. This includes unlimited audits with real GA4 data, all tools, Slack integration, and PDF export.

Question 4

What does a Google Analytics audit check?

Accepted Answer

A Google Analytics audit checks: GA4 tag implementation, GTM container configuration, event tracking (page_view, scroll, click, form_submit, purchase), conversion/key event setup, consent mode V2 compliance, data retention settings, internal traffic filtering, cross-domain tracking, UTM parameter discipline, and ecommerce tracking accuracy.

Question 5

How often should I audit my GA4?

Accepted Answer

You should audit your GA4 implementation quarterly at minimum, and after any major website changes, tag updates, or consent management changes. Regular audits prevent tracking drift and ensure data quality.

Fixing Direct and Unassigned Traffic in GA4

Why this problem matters If direct and unassigned traffic dominate your reports, campaign ROI is hard to trust.

Root causes to check first - Broken or inconsistent UTM parameters - Referral exclusions missing for payment or app domains - Redirect chains dropping query parameters - Links from internal tools without campaign context

Quick diagnostics 1. Compare source and medium coverage by landing page 2. Segment by device to find channel drop-off patterns 3. Review self-referral hostnames

Recommended fix order Start with UTM governance, then referral exclusions, then redirect hardening.

Check your GA4 implementation