Question 1

What is a GA4 audit?

Accepted Answer

A GA4 audit is a comprehensive review of your Google Analytics 4 implementation. It checks your tracking tags, event configuration, conversion setup, consent mode, data quality, and more. GA4 Audit AI automates this process using AI to generate a professional audit report in 60 seconds.

Question 2

How do I audit my Google Analytics 4 setup?

Accepted Answer

You can audit your GA4 setup by entering your website URL at ga4audit.ai. Our AI engine scans your HTML source for GA4 tags, GTM containers, dataLayer events, and consent mode. For a deeper audit, connect your Google account to pull real GA4 data.

Question 3

How much does GA4 Audit AI cost?

Accepted Answer

GA4 Audit AI is $20/month for full access. This includes unlimited audits with real GA4 data, all tools, Slack integration, and PDF export.

Question 4

What does a Google Analytics audit check?

Accepted Answer

A Google Analytics audit checks: GA4 tag implementation, GTM container configuration, event tracking (page_view, scroll, click, form_submit, purchase), conversion/key event setup, consent mode V2 compliance, data retention settings, internal traffic filtering, cross-domain tracking, UTM parameter discipline, and ecommerce tracking accuracy.

Question 5

How often should I audit my GA4?

Accepted Answer

You should audit your GA4 implementation quarterly at minimum, and after any major website changes, tag updates, or consent management changes. Regular audits prevent tracking drift and ensure data quality.

Check	Pass condition	Risk if failed
---	---	---
Conversion event exists	At least one lead or purchase conversion configured	No outcome tracking
Value assigned	Revenue or lead value captured	Poor budget decisions
Duplicate control	One conversion per intended action	Inflated conversion rate

GA4 Audit Checklist for Growth Teams

Why this checklist exists Most teams do not have a tracking setup problem first. They have a confidence problem.

The baseline checks - Confirm one GA4 config tag is firing - Confirm key events are named consistently - Confirm conversions map to business outcomes - Confirm internal traffic is filtered - Confirm attribution source and medium are not mostly direct or unassigned

Conversion checks Use this table when reviewing conversion quality.

Next action Run this checklist quarterly and after every major release touching forms, checkout, or consent.

Check your GA4 implementation